
YOU’RE A PEAK PERFORMANCE MACHINE!
Your Motto: Where there’s a will there’s a way
Basic Desire: Mastery
AKA: the Champion, Warrior, Defender, Dragonslayer
The Hero is driven by courage, determination, and a relentless desire to overcome challenges. They inspire others through their strength, resilience, and ability to take action in the face of adversity. Heroes thrive on achieving ambitious goals, defending others, and proving that perseverance and bravery can change the world. They show their supporters that with effort and determination, anything is possible.

YOUR STATE OF MIND
Strong
Audacious
Defying
Brave
Focused
YOUR GOALS
To overcome obstacles and achieve greatness
To inspire others through your courage and determination
To defend and protect those in need
YOUR PROMISES
Uncommon solutions
A path to victory
Achievements that make a lasting impact
YOUR TURN OFFS
Self-doubt
Excuses
Status Quo
Indecision
HOW TO HELP YOUR SUPPORTERS
Your supporters will LOVE your strength and courage. They want to feel inspired by your example and empowered to take bold actions in their own lives.
Your supporters will be drawn to ambition and action. They admire your drive and courage, and they will champion your cause when they feel like they are part of a movement that is making a tangible difference.
Share stories of battles fought and victories won
Use bold and motivational language to rally your audience
Show them how their support helps you overcome challenges and achieve your mission.
HOW TO CONNECT WITH YOUR SUPPORTERS
YOUR SUPPORTERS ARE CHASING
Newsletters filled with stories of impactful achievements
Social media posts that inspire action and perseverance
Gifts that symbolize strength, like a motivational quote card or a bracelet representing their contribution to your cause
Updates that highlight the challenges you’re tackling and the progress being made
Ruth Bader Ginsburg
Serena Williams
Michael Jordan
Lance Armstrong
Nelson Mendela
HERO PERSONALITIES
Duracell (Outlast…)
BMW (The best in class)
Nike (Just do it)
Marines (Always faithful)
WELL-KNOWN HERO BRANDS

“HEROES OF FAITH”

WILLIAM CAREY
FATHER OF MODERN MISSIONS
Carey’s life exemplifies the Hero’s traits of bravery, perseverance, and action-oriented leadership, inspiring others to tackle great obstacles in pursuit of a higher calling.
Carey’s life shows that challenges (including the loss of wife and children) are inevitable, but persistence and faith can overcome even the greatest difficulties.
Some of William’s Hero practices include:
His courage to challenge the indifference of his peers toward global evangelism was a defining Hero moment.
Carey translated the Bible into over 40 languages and dialects, including Bengali, Sanskrit, and Hindi.
Carey established schools for both boys and girls in India, emphasizing the importance of education for all.
Carey campaigned against practices like sati (the burning of widows), advocating for the dignity and rights of women.
7 SUGGESTIONS FOR THE HERO DEVELOPING SUPER SUPPORTERS
SHARE BOLD SUCCESS STORIES
Highlight the challenges you’ve faced and how you’ve overcome them, inspiring supporters to believe in your mission.
CREATE ACTION-ORIENTED CAMPAIGNS
Design campaigns that invite supporters to take specific actions, making them feel like co-heroes in your mission.
Develop a campaign where supporters can share their own stories of how they’ve been inspired or impacted by the mission. This encourages a community of shared transformation and showcases the widespread influence of the work, reinforcing the sense that they are part of something bigger.
CELEBRATE MILESTONES PUBLICLY
Send supporters tokens of inspiration, such as keychains with empowering phrases or certificates of recognition.
PROVIDE MOTIVATIONAL GIFTS
HOST CHALLENGE EVENTS
Invite supporters to participate in a themed challenge related to your mission (e.g., a fitness goal, a community service task, or a creative fundraiser). Tie the challenge to tangible outcomes, like funding a project or spreading awareness, and celebrate participants as heroes stepping up to make a difference.
RALLY SUPPORT THROUGH CALLS TO ACTION
Use dynamic and motivational messaging to inspire your audience to step up and contribute to your mission.
CREATE A “HERO’S JOURNEY” SERIES
Share a series of updates, blog posts, or videos documenting your mission as a journey of challenges, triumphs, and lessons learned. Highlight the critical role your supporters play as allies in overcoming obstacles. Make them feel like co-heroes by showing how their contributions directly impact the mission's success.

CHECK OUT THE OTHER ARCHETYPES…