YOU’RE AS PURE AS THEY COME!

Your Motto: See the good, share the good.

Basic Desire: See heaven

AKA: the Idealist, Innocent, Dreamer

The Optimist believes in the goodness of life and sees the world as a place of hope and possibility. With a pure-hearted approach, they inspire others to embrace joy, simplicity, and the beauty of the present moment. Their genuine nature and ability to find the silver lining in every situation make them a beacon of light and encouragement.

THE OPTIMIST EXPLAINED

Below is a video explaining the Optimist (aka The Innocent) from Julish.tv on YouTube.

YOUR STATE OF MIND

  • Moral

  • Modest

  • Wholesome

  • Loyal

  • Honest

YOUR GOALS

  • To foster happiness and peace

  • To encourage others to see the good in the world

  • To create safe, positive environments where people can thrive

YOUR PROMISES

  • Positivity and encouragement

  • A sense of hope and joy

  • Turning messes into miracles

YOUR TURN OFFS

  • Cynicism

  • Theatrical reactions

  • Attention seekers

  • Negativity

HOW TO HELP YOUR SUPPORTERS

Your supporters will LOVE your uplifting and genuine approach. They want to feel inspired, hopeful and assured that their contributions are making a real difference in the world.

Your supporters will be drawn to positive, encouraging stories that reflect simplicity and joy. When they feel their involvement helps create a better, more peaceful world, they become enthusiastic advocates for your mission.

HOW TO CONNECT WITH YOUR SUPPORTERS

  • Share heartfelt stories of hope and goodness

  • Use simple, uplifting language that resonates emotionally

  • Highlight the small, meaningful impacts of their support.

YOUR SUPPORTERS ARE CHASING

  • Newsletters that are filled with joyful stories and positive outcomes

  • Social media posts that celebrate small victories and simple pleasures

  • Gifts that evoke peace, like a calming candle or a gratitude journal

  • Updates that remind them of the beauty and goodness in the world

OPTIMIST PERSONALITIES

  • Bob Ross

  • Audrey Hepburn

  • Fred Rogers (Mister Rogers)

  • Zooey Deschanel

  • Paddington Bear (Paddington)

  • Burt’s Bee (Born Different Seriously Good Stuff For Nature. For All.)

  • The Honest Company (Empower people to live happy, healthy lives)

  • Dove (The campaign for real beauty)

  • Coca Cola (Open happiness)

WELL-KNOWN OPTIMIST BRANDS

“HEROES OF FAITH”

CORRIE TEN BOOM

WATCHMAKER, RESISTANCE LEADER, & HOLOCAUST ACTIVIST

Corrie ten Boom is a powerful example of the Optimist archetype because of her unwavering faith, hope, and ability to see the goodness of God even in the face of unimaginable suffering. Her life exemplifies the qualities of trust, forgiveness, and the belief that light can prevail over darkness.

Some of Corrie’s Optimist Missionary practices include:

  • Corrie’s faith remained steadfast, even during her imprisonment in a Nazi concentration camp.

  • After surviving the Holocaust, Corrie famously forgave one of the former guards from the camp where her sister, Betsie, died.

  • Even while imprisoned, Corrie and her sister Betsie led secret Bible studies, sharing hope and encouragement with fellow prisoners.

  • After the war, Corrie shared her testimony around the world, using her story to uplift and inspire.

7 SUGGESTIONS FOR THE OPTIMIST DEVELOPING SUPER SUPPORTERS

Share small victories from your mission to remind supporters that even the smallest actions can have a meaningful impact.

CELEBRATE SIMPLE WINS

Organize virtual or in-person events to thank supporters and reflect on the good they’ve helped create.

HOSTING GRATITUDE EVENTS

Mail small, thoughtful gifts like a gratitude journal or a note of encouragement to remind supporters of the positivity they bring.

SEND TOKENS OF JOY

Post inspiring quotes, feel-good stories, and simple reminders of the beauty in life to keep supporters engaged and uplifted.

CREATE UPLIFTING SOCIAL MEDIA CONTENT

SHARE STORIES OF HOPE

Highlight individuals or communities whose lives have been improved by your mission, showing the tangible effects of your supporters’ contributions.

INCORPORATE MOMENTS OF REFLECTION

Encourage supporters to reflect on the good in their own lives and how they can spread positivity through their involvement.

 Inspire your supporters to participate in small acts of kindness and share their experiences, creating a ripple effect of goodness.

HOST ACTS OF KINDNESS CHALLENGES

CHECK OUT THE OTHER ARCHETYPES…