
YOU LEAD WITH YOUR HEART!
Your Motto: Love makes life worth living.
Basic Desire: Connection
AKA: the Romantic, Harmonizer, Passion Seeker, People Pleaser
The Lover thrives on connection, passion, and creating beauty. They seek to build meaningful relationships, inspire love, and celebrate life’s most heartfelt moments. With an empathetic and emotional approach, the Lover invites others to embrace joy and connection, helping their supporters feel valued, cherished, and part of something beautiful.

YOUR STATE OF MIND
Affectionate
Emotional
Heartfelt
Vulnerable
Alluring
YOUR GOALS
Connect with others
Elevate every moment to create lasting memories
To create experiences where people feel deeply valued and understood
YOUR PROMISES
Emotional depth and authenticity
Reaffirm beauty
Give the red carpet treatment
YOUR TURN OFFS
Plainess
Emotional coldness
Transactional relationships
Judging
HOW TO HELP YOUR SUPPORTERS
Your supporters will LOVE your ability to make them feel valued, understood, and deeply connected. They want to be part of a mission that celebrates beauty, builds relationships, and makes them feel appreciated.
Lover clients value meaningful, emotional connections. When they feel their involvement is recognized and celebrated, they’ll go above and beyond to support your work.
Share heartfelt stories that evoke emotion and connection
Use warm, personal language in all your communications
Highlight how their support strengthens relationships and creates beauty.
HOW TO CONNECT WITH YOUR SUPPORTERS
YOUR SUPPORTERS ARE CHASING
Newsletters filled with stories of love, connection, and beauty
Social media posts that inspire passion and highlight shared values
Gifts that feel personal, like handwritten notes or unique keepsakes
Updates that emphasize the emotional impact of their support
LOVER PERSONALITIES
Marilyn Monroe
George Clooney
Jack and Rose (Titanic)
Romeo and Juliet
Elizabeth Bennet (Pride and Prejudice)
Cadbury Chocolate (Free the joy)
Tiffany & Co. (Believe in love)
Chanel (Fashion changes, but style endures)
Hallmark (When you are enough to send the very best)
WELL-KNOWN LOVER BRANDS

“HEROES OF FAITH”

ST. FRANCIS OF ASSISI
St. Francis of Assisi embraced simplicity, celebrated the beauty of the natural world, and fostered meaningful relationships with others, modeling the Lover archetype's focus on connection, passion, and the pursuit of beauty.
ITALIAN MYSTIC AND POET
Some of St. Francis’ Lover practices include:
Preaching to birds, wolves, and other animals, treating them as beloved creations of God.
Took on the task of restoring San Damiano Church with love and devotion after receiving a divine call to “rebuild my church”.
Devoted his life to serving the marginalized, including lepers, whom he embraced and cared for with compassion.
Inspired a community of followers to live out values of love, humility, and simplicity
7 SUGGESTIONS FOR THE LOVER DEVELOPING SUPER SUPPORTERS
Organize small events, online or in-person, where supporters can connect and feel celebrated. Share heartfelt stories of how their support has made an impact, and celebrate the beauty of the collective mission
HOST INTIMATE GATHERINGS
Tell emotionally compelling stories that showcase the beauty and impact of your mission.
SHARE PERSONAL STORIES
Celebrate important milestones in your supporters' lives with heartfelt, handwritten cards or video messages. Acknowledging their personal journeys makes them feel cherished and strengthens emotional bonds.
SEND PERSONALIZED BIRTHDAY OR ANNIVERSARY MESSAGES
Highlight collective achievements with heartfelt celebrations that honor your supporters.
CELEBRATE MILESTONES TOGETHER
Incorporate visually stunning elements into your communications to evoke passion and connection.
USE BEAUTIFUL DESIGN AND IMAGERY
CREATE A SUPPORTER RECOGNITION WALL
Dedicate a space on your website, newsletter, or event materials to honor your supporters. Include photos, quotes, or stories about their contributions, emphasizing the relationships that make your mission thrive.
HIGHLIGHT TRANSFORMATIVE RELATIONSHIPS
Showcase stories of lives changed through your mission, emphasizing the power of connection and love.

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