YOU’RE AS DOWN TO EARTH AS THEY COME!

Your Motto: We’re all in this together.

Basic Desire: To belong.

AKA: the Everyman, Neighbor, Girl/Guy Next Door

The Friend is all about connection, belonging, and authenticity. They are approachable, relatable, and create a sense of trust and camaraderie wherever they go. The Friend is driven by the desire to create genuine relationships and make everyone feel valued, seen, and included. They are the glue that holds communities together, inspiring loyalty and fostering unity.

THE FRIEND EXPLAINED

Below is a video explaining the Friend (aka The Everyman) from Julish.tv on YouTube.

YOUR STATE OF MIND

  • Realistic

  • Dependable

  • Open

  • Approachable

  • Accepting

YOUR GOALS

  • To create genuine connections and foster a sense of belonging

  • To bring people together and strengthen communities

  • To be a source of encouragement and support

YOUR PROMISES

  • Reliability

  • Authentic relationships

  • An inclusive and welcoming environment

YOUR TURN OFFS

  • Entitlement

  • Elitism

  • Arrogance

  • Isolation

HOW TO HELP YOUR SUPPORTERS

Your supporters will LOVE how relatable and inclusive you are. They want to feel part of a community where their contributions matter and their presence is valued.

Your supporters will be drawn to your approachable and genuine nature. When they feel connected and appreciated, they’ll enthusiastically support your mission and invite others to join.

  • Be an accessible, relatable, trustworthy ally in a complex world

  • Create real connections and friendships with your audience

  • Share normal parts of your life, free of pretense and complex ideas

  • Highlight the importance of their involvement in building a community of impact

HOW TO CONNECT WITH YOUR SUPPORTERS

YOUR SUPPORTERS ARE CHASING

  • Newsletters that feel personal and relatable, like catching up with an old friend

  • Social media posts that celebrate community and shared successes

  • Gifts that reflect thoughtfulness, like handwritten thank-you notes or personalized keepsakes

  • Updates that showcase how their contributions are making a tangible difference

FRIEND PERSONALITIES

  • Matt Damon

  • Anne Hathaway

  • Keanu Reeves

  • Samwise Gamgee (Lord of the Rings)

  • Monica Geller (Friends)

  • Ikea (Creating a better life for many people)

  • Levi’s (Quality never goes out of style)

  • Target (Expect more, pay less)

  • Ford (Built Ford tough)

WELL-KNOWN FRIEND BRANDS

“HEROES OF FAITH”

BILLY GRAHAM

A FRIEND TO ALL

Billy Graham is an exemplary model of the Friend archetype because of his approachable, relatable nature and his ability to make people from all walks of life feel valued, understood, and included.

Despite his prominence, Graham remained humble and down-to-earth, speaking in ways that resonated with ordinary people.

Some of Billy’s Friend practices include:

  • Graham consistently sought to bridge gaps between different communities. He worked to integrate his crusades in the 1950s

  • His honesty and transparency earned him the trust of millions.

  • Through crusades, radio programs, and television broadcasts, Graham created spaces where people felt part of a larger family

  • Graham was known for his one-on-one interactions, whether praying with world leaders or comforting individuals at his crusades.

7 SUGGESTIONS FOR THE FRIEND DEVELOPING SUPER SUPPORTERS

HOST INTERACTIVE “COFFEE CHAT” SESSIONS

Host casual, virtual coffee chats where supporters can meet you (or your team) in an informal setting. Use these sessions to share updates, listen to their ideas, and create a space for open conversation.

Send heartfelt, handwritten notes or video messages that express genuine gratitude for each supporter’s contributions.

CREATE PERSONALIZED THANK-YOU MESSAGES

Regularly highlight supporters on your social media or in newsletters by sharing their stories, contributions, or feedback. This not only makes them feel valued but also fosters a sense of community as others see how they, too, can be a part of your mission.

SPOTLIGHT SUPPORTER STORIES

Send small, personalized gifts, like a mug with a heartfelt message or a custom calendar featuring mission highlights.

OFFER THOUGHTFUL TOKENS OF APPRECIATION

Create opportunities for supporters to share feedback, ask questions, and feel involved in decision-making processes.

FOSTER OPEN COMMUNICATION

CREATE RELATABLE SOCIAL MEDIA CONTENT

Post stories, memes, or quotes that reflect everyday life and inspire a sense of connection and shared experience.

Challenge supporters to perform a specific act of kindness each day for a week (e.g., writing thank-you notes, donating to a local cause, or helping a neighbor). Encourage them to share their actions with the group to inspire others.

ACTS OF KINDESS CAMPAIGN

CHECK OUT THE OTHER ARCHETYPES…