YOU’RE A TROUBLEMAKER TO YOUR CORE!

Your Motto: Rules are meant to be broken

Basic Desire: Revolution

AKA: the Revolutionary, Outlaw, Disruptor

The Rebel is a force for change, challenging the status quo and breaking through barriers to create a better world. They thrive on defiance, courage, and the pursuit of freedom, inspiring others to question norms and embrace bold action. Rebels use their passion and vision to disrupt systems, dismantle injustice, and ignite movements that empower and liberate.

THE REBEL EXPLAINED

Below is a video explaining the Rebel from Julish.tv on YouTube.

YOUR STATE OF MIND

  • Raw

  • Free-thinking

  • Non-conforming

  • Gritty

  • Defiant

YOUR GOALS

  • Disrupt the status quo

  • Leave a mark on the world

  • Expose what isn’t working

YOUR PROMISES

  • Fearless action and bold leadership

  • Transformation through defiance

  • Freedom and empowerment for those you serve

YOUR TURN OFFS

  • Being silenced

  • Being fake

  • Power trips

  • Close-mindedness

HOW TO HELP YOUR SUPPORTERS

Your supporters will LOVE your boldness and vision for a better world. They want to feel empowered by your defiance and inspired to take action alongside you.

Rebel clients are drawn to boldness and change. When they feel connected to your cause and see the difference their support makes, they’ll enthusiastically champion your mission and inspire others to do the same.

HOW TO CONNECT WITH YOUR SUPPORTERS

  • Share stories of bold action and transformative change

  • Use language that inspires defiance and courage

  • Highlight how their support fuels your fight for justice and empowerment.

YOUR SUPPORTERS ARE CHASING

  • Newsletters that share stories of bold defiance and transformative victories

  • Social media posts that call out injustice and rally support

  • Gifts that symbolize change and empowerment, like custom wristbands or T-shirts

  • Updates that show how their involvement is creating real, tangible change

REBEL PERSONALITIES

  • Martin Luther King Jr.

  • Rosa Parks

  • David Bowie

  • Katniss Everdeen (Hunger Games)

  • James Dean (Rebel Without A Cause)

  • Harley-Davidson (Live to ride, ride to live)

  • Virgin Atlantic (Everyone can take on the world)

  • Converse (Shoes are boring. Wear sneakers.)

  • MTV (I want my MTV)

WELL-KNOWN REBEL BRANDS

“HEROES OF FAITH”

DIETRICH BONHEOFFER

PASTOR, SPY, ASSASSIN

Dietrich Bonhoeffer is an extraordinary example of the Rebel archetype because of his bold defiance of Nazi oppression, his willingness to challenge unjust systems, and his steadfast commitment to justice and truth, even in the face of great personal risk. His life and actions reflect the Rebel's drive to dismantle oppressive norms and inspire transformative change.

Some of Dietrich’s Rebel practices include:

  • Refused to align with the German church under Nazi control, vocally opposing the regime’s anti-Semitic policies and advocating for the protection of Jewish lives.

  • Helped create the Confessing Church, a movement that rejected Nazi ideology and sought to uphold the true teachings of Christianity.

  • Became involved in the German resistance, working covertly to undermine Nazi power and advocating for radical action to stop the atrocities.

7 SUGGESTIONS FOR THE REBEL DEVELOPING SUPER SUPPORTERS

Create a bold campaign that rallies supporters to stand against injustice and fight for a shared cause. Provide clear steps for action and celebrate their contributions.

LAUNCH A “CALL TO ACTION” CAMPAIGN

Organize online events where supporters can join together to raise awareness, share stories, and demand change. Use digital platforms to amplify your message. Invite a speaker who has experienced the injustice being addressed.

HOST VIRTUAL PROTESTS OR AWARENESS EVENTS

Send supporters kits with tools to advocate for your cause, such as custom posters, stickers, or talking points they can use to spread the word.

CREATE “TAKE ACTION” KITS

Share stories of how your supporters are making a difference, whether through donations, activism, or advocacy. Celebrate their boldness and courage.

HIGHLIGHT SUPPORTER ACTIONS

Partner with like-minded leaders or organizations to amplify your mission. Show supporters how their involvement contributes to a larger movement.

COLLABORATE WITH INFLUENTIAL ALLIES

SEND PERSONALIZED “REBEL” UPDATES

Provide exclusive updates on your mission's progress, emphasizing the role of supporters in driving change and challenging norms.

OFFER BOLD MERCHANDISE

Design merchandise that reflects your mission and invites supporters to wear their defiance proudly. Items like T-shirts, hats, or wristbands can build a sense of identity and community.

CHECK OUT THE OTHER ARCHETYPES…